The
average homeowner receives approximately 15 pieces of mail a day. By
the time they arrive at their home, they are likely to have sorted
their mail, decided what is or isn’t trash, and set the mail they want
to keep aside. We have a solution to make your mail or email pieces one
of the kept ones by bringing it to the next level! It’s called Personalized URLs, otherwise known simply as pURL.
The postcard/email piece containing a URL has the individual’s first and last name in it. For example: www.YourCompanyName.com/FirstNameLastName.
This
then directs the individual to a VIP landing page that can visit for an
exclusive and personalized offer. This not only drives more traffic to your website, but the response rate of your mailing and/or email campaign triples! Applicants for your companycan visit a site with a specific promotion or offer with their name all over it! And the best part is: pURL allows you to track and measure your campaign results all in real time!
At KB Synergy, we like to summarize the definition and function of Personalized URLs through three phases: Attract, Interact, and React. These processes efficiently link your clients’ direct mail and internet response channels.
A
The Attract Phase: KB Synergy takes your mailing list and/or email list and creates and hosts a personalized web address for each recipient. We automate the process of inserting these unique
personalized addresses into the mailing or email file for inclusion of
each direct mail piece. We then generate and print Personalized URLs on each direct mail or email piece. Studies have shown that nearly 33% of direct mail recipients prefer to respond online, and therefore personalized web addresses provide a very convenient response option.
B
The Interact Phase: You capture every visit to the personalized landing pages that KBSynergy has created for you. The landing page creative matches that of the mail
or email piece that we help you send out. It typically displays a
promotional ad in an “offer style” setup. More specifically, when your
visitor goes to his personalized web address, he is visiting a landing
page with a welcome message that thanks him for visiting and offers him
a special deal on your products and services.
C
The React Phase: You
can view all of the leads generated from your campaign in real-time,
print the reports, and respond through various follow-up options.
Comprehensive reports display the campaign response rates, visitor patterns, and detailed lead information. With integrated source-code tracking and a time and date stamp of each person who visits their Personalized URL, you will be able to follow-up with sales leads as soon as they come in!
If you take advantage of KB SynergypURL technology with your next direct mail campaign, we will provide you with:
ALicense: to use the pURLsoftware
ADashboard:
access all reporting and to up-to-date analytics such as the name of
the person, date, time, email address, home address, phone number, and
more!
DomainNames: all the names of your target prospects in the URLs
Hosting: for the domain names
ACampaignDesign: branded and catered to your vision
Several Personalized Options
On-Going Customer Support: customer satisfaction is our priority!
If you want to triple the response rate of your marketing campaigns while tracking the results in real-time, call 888-214-7234 today and ask to speak with one of our SynergySpecialists! Or for a free, no obligation free quote, simply fill out the form on this page, or email us!
Testimonial
“I started with a marketing budget of under $200 a week and now I am spending over $1,000 a week and sales have never been more solid.Thank you KB Synergy!”
