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If you are looking for direct marketing services and lead generator programs that are customizable and effective, then utilizing personalized URLs may be a great option for you. The average homeowner receives approximately 15 pieces of mail a day. By the time they arrive at their home, they are likely to have sorted their mail, decided what is or isn’t trash, and set the mail they want to keep aside. We have a solution to make your mail or email pieces one of the kept ones by bringing it to the next level! It’s called Personalized URLs, otherwise known simply as pURL.
The postcard/email piece containing a URL has the individual’s first and last name in it. For example:www.YourCompanyName.com/FirstNameLastName. This then directs the individual to a VIP landing page that can visit for an exclusive and personalized offer. This not only drives more traffic to your website, but the response rate of your mailing and/or email campaign triples! You can receive so many live leads per day with this program. Applicants for your company can visit a site with a specific promotion or offer with their name all over it! And the best part is: pURL allows you to track and measure your campaign results all in real time!
At KB Synergy, we like to summarize the definition and function of this lead generator program, Personalized URLs through three phases: Attract, Interact, and React. These processes efficiently link your clients’ direct mail and internet response channels.
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The Attract Phase: KB Synergy takes your mailing list and/or email list and creates and hosts a personalized web address for each recipient. We automate the process of inserting these unique personalized addresses into the mailing or email file for inclusion of each direct mail piece. We then generate and print Personalized URLs on each direct mail or email piece. Studies have shown that nearly 33% of direct mail recipients prefer to respond online, and therefore personalized web addresses provide a very convenient response option. |
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The Interact Phase: You capture every visit to the personalized landing pages that KB Synergy has created for you. The landing page creative matches that of the mail or email piece that we help you send out. It typically displays a promotional ad in an “offer style” setup. More specifically, when your visitor goes to his personalized web address, he is visiting a landing page with a welcome message that thanks him for visiting and offers him a special deal on your products and |
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The React Phase: You can view all of the live leads generated from your campaign in real-time, print the reports, and respond through various follow-up options. Comprehensive reports display the campaign response rates, visitor patterns, and detailed lead information. With integrated source-code tracking and a time and date stamp of each person who visits their Personalized URL, you will be able to follow-up with these live leads as soon as they come in! |
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Take advantage of one of KB Synergy’s effective direct marketing services, pURL technology, with your next direct mail campaign. We will provide you with:
- A License: to use the pURL software
- A Dashboard:
access all reporting and to up-to-date analytics such as the name of
the person, date, time, email address, home address, phone number, and
more!
- Domain Names: all the names of your target prospects in the URLs
- Hosting: for the domain names
- A Campaign Design: branded and catered to your vision
- Several Personalized Options
- On-Going Customer Support: customer satisfaction is our priority!
If you want to triple the response rate of your marketing campaigns while tracking the results in real-time with your live leads, call 888-214-7234 today and ask to speak with one of our Lead Generator Specialists! Or for a free, no obligation free quote, simply fill out the form on this page, or email us! Be sure to ask us about our special promotions on our various direct marketing services! |
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